What is the most important lesson you've learned from your family?
The most important thing I learned is to respect people, from our workers to our customers. I've been brought up like that as it was very important for my father, my grandfather and so forth.
How has Hennessy X.O and the maison itself managed to remain a symbol of luxury and success after all these years?
Hennessy X.O was created for luxury. It was my great-grandfather that asked his blender to make a special cognac for his dining room, it was not made to be sold but instead to please his guests. So pleased that in fact that they asked for some that he knew he had something great, so he came up with the name X.O. Hennessy X.O is the original X.O, which is even older than the Chinese sauce X.O.